What our friend looks like?
The story about China Environmental Labeling
The committee of
China Environment Labeling is founded in the May, 1994, which is composed of
the experts who come from the State Environment Protection Administration
(SEPA) and General Administration of Quality Supervision Inspection and
Quarantine the People’s of China (AQSIQ) [1], it can be seen as the only national
organization for green product certification authority and award the China Environmental
Labeling for the products.
Why our friend so credibility?
The characteristics of China Environmental Labeling
The characteristics of China Environmental Labeling
The characteristic of the China Environment Labeling is authority which makes the public trust it. As a well-known global ecological label, several things have been developed by China Environment Labeling to help it credibility.
Firstly, the experts come from SEPA and AQSIQ, who can be regarded as the highest level of environment protection around the world, they can determine what kind of products is deserve to receive the China Environment Labeling, and explain the reasons for the public.
Last but not the
least, the third party inspection institutions also be developed for
determining of the China Environment Labeling, all the things mentioned above have
made the China Environment Labeling to be a reliable label because of the
authority, and it is also easy for the public to trust the production which
have this kind of label.
How does other friends work in Hong Kong?
Hong Kong culture and history of the ecological labels
The Hong Kong citizens’ sense of environmental
protection
With the air
pollution and problem of waste treatment in worldwide, environment also becomes
a social issue in Hong Kong. More and more Hong Kong citizens have the
environmental awareness. From the publishing perspective, in 1998, the words “environmental
protection” only mentioned once per 2 days. Therefore, the frequency increased
12 times until 2008 [3].
（Source:
http://www.foe.org.hk/uploaded_files/16062007Anniversery/10years%20chi.jpg [4]）
However, with the growing attention, there is no evidence show that Hong Kong people’s behaviors and practices are changed as equal. Lacking of personal consciousness of environment protection, citizens tend to wait for government or some environmental organizations to hold relevant activities. According to the data from Green Council, the increase of per capital residential water and electricity consumption is 15.62% and 18.15%, while the increase of population in Hong Kong is only 5.89% [5].
The Hong Kong citizens’ purchasing customs
The practice of other Hong Kong ecologic label
In Hong Kong, the well-known ecological labels have long-term history, which includes the Hong Kong Eco-label, Hong Kong Water-saving Label, Hong Kong Energy Label and so on [7]. These labels have their own history and details application and operation process. Like the Hong Kong Eco-label, it is a kind of evincive label which marks on the products or the packaging of the products and can prove that the products, not only in good quality but also confirming to the certain environmental requirements in the process of producing, use and recycle, are superior to the parallel products on energy conservation and less poison and damage to environment. Hong Kong Eco-label is a type of product certification that validates if the environmental performance of the product confirms to the relevant technical standard about environmental protection. And the Hong Kong Eco-label would like to participate in the global environment cooperation organization not only because of the terrible environment problems in east, but also they want to absorb the advanced technology and ideas from the western side.
Other NGO working in HK and what the influence they are
Why we need this friend in Hong Kong?
The necessity and feasibility about the China Environmental Labeling using in Hong Kong
(Source:
Trade between Hong Kong and the mainland of China, Hong Kong Monthly Digest of
Statistics, 2013 [9])
In the
beginning, as we can see in the preview tables, the product import from Mainland
China has placed a significant role of the import trade in Hong Kong, which percentage
has kept over 40% from 2003 to 2012. And it seems that the percentage is
improving gradually. It proves that Hong Kong citizens have formed the customs
about purchasing Chinese product for a long time. And we know that the standard
between Mainland China and Hong Kong are different, where the follower is stricter. With
the China Environmental Labeling developing rapidly, the qualification process
becomes stricter than ever before, it should go out of Mainland China and be
shown to the whole world, where Hong Kong is a good place for the first step.
Secondly, issues
of environmental protection in Hong Kong are being talked much, which we can
see the environmental protection organizations are strongly encouraged by the
society, government and citizens and the citizen have positive sense of taking
actions to environmental protection. With the enthusiastic sense of
environmental protection, it will become a suitable place to practice the China Environmental Labeling for the mainland product, which may become a sustainable
success.
Thirdly, the
culture between mainland China and Hong Kong is becoming more similar than
before. Language, value, live style or even senses of environmental protection
are similar, where Mainland China is going through an international development
road.
Last but not
least, both of China Environmental Labeling and Hong Kong ecological label have
the same goal about communicating with other ecological labels in the world and
setting criteria for and certify products and services with lower environmental
burdens and impacts than comparable products/services with the same function. So
it is feasibility for Hong Kong to connect the mainland ecological label and
Hong Kong ecological label, which beneficial for the trade between Hong Kong
and Mainland China and be advantage for improving the quality of product.
How can we invite our friend to help Hong Kong citizens?
The strategies about broadcasting China ecological labels
Government & Corporate encouragement and
application
Out-door publicity and citizen activities and
investigation
In order to
broadcast the China Environmental Labeling, another strategy which is out-door
publicity and citizen activities and investigation should be used to achieve
the goal. Garvin and Roberto (2005) mentioned that leaders
must pay close attention to employees’ emotions and work hard to preserve a
receptive climate for change. Because the public in Hong Kong would like
to participate in the out-door activities, especially the environmental
protection ones, it seems to be much easier to raise
concern and gain popularity by holding publicities in outside. From what
have been mentioned above, the activities which hold by other NGO have already
attracted many people, and help them to be understand by more and more people.
If we keep the out-door activities and investigation as interesting as others,
provide the activities such as China Environmental Labeling Marathon, or the storytelling about knowledge of China Environment Labeling
to prepare people for change needs to evoke the future and conjure up a
direction for getting there, but without being too precise (Denning, 2004),
it can help the China Environmental Labeling to be famous around the Hong
Kong.
Cooperating to the whole world and communicating
with other eco-label
Video
Reference
[1] [2] http://kjs.mep.gov.cn/zghjbz/
[4]
[5] Green Peace, Hong Kong Environmental Protection in Ten Years, retrieved
from December, 2007, <http://www.foe.org.hk/uploaded_files/16062007Anniversery/10years%20chi.jpg>
[9] Hong
Kong Monthly Digest of Statistics, Trade between Hong Kong and the Mainland of
China, retrieved from June, 2013, <https://www.censtatd.gov.hk/hkstat/sub/sp230.jsp?productCode=FA100252>
Conger,
J. (1998). The Necessary Art of Persuasion. Harvard
Business Review, 85-94
Denning,
S. (2004). Telling Tales. First Person,
122-129
Garvin, D., Roberto, M. (2005). Chang Through Persuasion. Harvard Business Review, 104-112
Garvin, D., Roberto, M. (2005). Chang Through Persuasion. Harvard Business Review, 104-112
I consider you topic highly relevant to China, since it is the largest manufacturer in the world according to Jin Bei, Prof. and Editor-in-Chief of China Economist. Also is relevant to Hong Kong, since 45% of the imports correspond to China, according to Trading Economics-Hong Kong imports indicators.So, of consumers start buying with products that have been through environmental friendly processes, the contamination rate due to manufacturing will decrease.
回复删除The images shown in the video are highly persuasive. I consider they achieved the Pathos rhetorical Strategy. On the other hand, I think the Logos and Ethos strategies lacked of reliable data. When I watched the video I understood the purpose of the label but not how it works. I consider that is important to include some of the criteria that the China Environmental Labelling Program applies to certificate the companies or products with the label. In the website they have all the criteria for different products, so mentioning 2 or 3 will make a more clear picture to the audience on how they are contributing to the enviroment. You can also include activities that the Green Council perform, as the following consultancy that they mention:
" It also assists enterprises not to be wasteful in using resources and non-renewable energy, encourages the development and production of green products which are friendly to the environment and not harmful to human."
Furthermore, at first I though that the target audience of the video were people from the Hong Kong government, to persuade them to implement the label in Hong Kong. Since I understood that this label is only applied in China. (Please correct me if I understood wrong). However, I found that the Green Council has also a Hong Kong Green Label Scheme. Showing also this label, would help that people in Hong Kong feel that they are the target audience of the video.
Dear Francesco d’Assisi
删除Thank you for taking time out of your busy schedule to give us a comment.
What we did in this video was about China environmental labeling’ definition, function and influence. Undoubtedly, environment of some areas in China is terrible, because of the regulation weakness, excessive pollution, and weak awareness of environmental protection. At the meantime, pollutional production leaves several negative influence in China, which affects the human health, air environment, rivers, and so on. Since the China environmental labeling applying in China, its restrict control and monitor program directly affects the good production and contributes to a positive effect to the environment. As we can see, there are large amounts of product importing to HK, which come from China. If the China environmental labeling could be used and cooperated with Hong Kong eco-label, more and more products from China would become higher quality and environmental friendly, which would be beneficial to not only mainland but also Hong Kong.
For your suggestion towards our video, I would like to explain the reason why we not show how the China Environmental Labelling works, Firstly, we would like to control the time of the video, the main target of the video is make people realize how terrible the environmental problems are, if the video is too long, the audiences will feel boring, and don’t want to watch it anymore. Secondly, actually we try to attract the audience interested in the China Environmental Labelling, so we try our best to show products as much as we can, in our opinion, if the audience interested in one of the products which have the China Environmental Labelling, they would like to find some useful information by themselves, and the detail have been shown in the project, lastly, the China Environmental Labeling are mainly used in China, However, the firm in other counties can also apply for this label if they want, and the China Environmental Labelling also be accepted by many country such as EU and USA because they share the same approval standards(ISO14020).
At last, thank you very much for watching our video of China Environmental Labeling, we want to say that your comment is really practical and suggested. Your approval gives us a huge encouragement since we have spent a lot of time in designing and produce this video. According to your suggestion, we notice that it is indeed too simple to understand how the label works for the audiences in their first contact with this ecological label. We pay more attention in how to awake audience’s sense of environmental protection so that ignore to explain the part of how it works. What’s more, thanks for sharing the information of the Green Council. The activities of local organizations give us an inspiration to advertise China Environmental Labeling in Hong Kong.
By the way, I forgot to sign ;0)
回复删除53270566_Francesco d'Assisi