I consider you topic highly relevant to China, since it
is the largest manufacturer in the world according to Jin Bei, Prof. and
Editor-in-Chief of China Economist. Also is relevant to Hong Kong, since 45% of
the imports correspond to China, according to Trading Economics-Hong Kong
imports indicators. So, of consumers start buying with products that have been
through environmental friendly processes, the contamination rate due to
manufacturing will decrease.
The images shown in the video are highly persuasive. I consider they achieved the Pathos rhetorical Strategy. On the other hand, I think the Logos and Ethos strategies lacked of reliable data. When I watched the video I understood the purpose of the label but not how it works. I consider that is important to include some of the criteria that the China Environmental Labelling Program applies to certificate the companies or products with the label. In the website they have all the criteria for different products, so mentioning 2 or 3 will make a more clear picture to the audience on how they are contributing to the environment. You can also include activities that the Green Council perform, as the following consultancy that they mention:
" It also assists enterprises not to be wasteful in using resources and non-renewable energy, encourages the development and production of green products which are friendly to the environment and not harmful to human."
Furthermore, at first I though that the target audience of the video were people from the Hong Kong government, to persuade them to implement the label in Hong Kong. Since I understood that this label is only applied in China. (Please correct me if I understood wrong). However, I found that the Green Council has also a Hong Kong Green Label Scheme. Showing also this label, would help that people in Hong Kong feel that they are the target audience of the video.
The images shown in the video are highly persuasive. I consider they achieved the Pathos rhetorical Strategy. On the other hand, I think the Logos and Ethos strategies lacked of reliable data. When I watched the video I understood the purpose of the label but not how it works. I consider that is important to include some of the criteria that the China Environmental Labelling Program applies to certificate the companies or products with the label. In the website they have all the criteria for different products, so mentioning 2 or 3 will make a more clear picture to the audience on how they are contributing to the environment. You can also include activities that the Green Council perform, as the following consultancy that they mention:
" It also assists enterprises not to be wasteful in using resources and non-renewable energy, encourages the development and production of green products which are friendly to the environment and not harmful to human."
Furthermore, at first I though that the target audience of the video were people from the Hong Kong government, to persuade them to implement the label in Hong Kong. Since I understood that this label is only applied in China. (Please correct me if I understood wrong). However, I found that the Green Council has also a Hong Kong Green Label Scheme. Showing also this label, would help that people in Hong Kong feel that they are the target audience of the video.
By the way, I forgot to sign ;0)
53270566_Francesco d'Assisi
53270566_Francesco d'Assisi
it is our repay for the comment.
Dear Francesco d’Assisi
Thank you for taking time out of your busy schedule to give us a comment.
What we did in this video was about China environmental labeling’ definition, function and influence. Undoubtedly, environment of some areas in China is terrible, because of the regulation weakness, excessive pollution, and weak awareness of environmental protection. At the meantime, pollutional production leaves several negative influence in China, which affects the human health, air environment, rivers, and so on. Since the China environmental labeling applying in China, its restrict control and monitor program directly affects the good production and contributes to a positive effect to the environment. As we can see, there are large amounts of product importing to HK, which come from China. If the China environmental labeling could be used and cooperated with Hong Kong eco-label, more and more products from China would become higher quality and environmental friendly, which would be beneficial to not only mainland but also Hong Kong.
For your suggestion towards our video, I would like to explain the reason why we not show how the China Environmental Labelling works, Firstly, we would like to control the time of the video, the main target of the video is make people realize how terrible the environmental problems are, if the video is too long, the audiences will feel boring, and don’t want to watch it anymore. Secondly, actually we try to attract the audience interested in the China Environmental Labelling, so we try our best to show products as much as we can, in our opinion, if the audience interested in one of the products which have the China Environmental Labelling, they would like to find some useful information by themselves, and the detail have been shown in the project, lastly, the China Environmental Labeling are mainly used in China, However, the firm in other counties can also apply for this label if they want, and the China Environmental Labelling also be accepted by many country such as EU and USA because they share the same approval standards(ISO14020).
At last, thank you very much for watching our video of China Environmental Labeling, we want to say that your comment is really practical and suggested. Your approval gives us a huge encouragement since we have spent a lot of time in designing and produce this video. According to your suggestion, we notice that it is indeed too simple to understand how the label works for the audiences in their first contact with this ecological label. We pay more attention in how to awake audience’s sense of environmental protection so that ignore to explain the part of how it works. What’s more, thanks for sharing the information of the Green Council. The activities of local organizations give us an inspiration to advertise China Environmental Labeling in Hong Kong.
Thank you for taking time out of your busy schedule to give us a comment.
What we did in this video was about China environmental labeling’ definition, function and influence. Undoubtedly, environment of some areas in China is terrible, because of the regulation weakness, excessive pollution, and weak awareness of environmental protection. At the meantime, pollutional production leaves several negative influence in China, which affects the human health, air environment, rivers, and so on. Since the China environmental labeling applying in China, its restrict control and monitor program directly affects the good production and contributes to a positive effect to the environment. As we can see, there are large amounts of product importing to HK, which come from China. If the China environmental labeling could be used and cooperated with Hong Kong eco-label, more and more products from China would become higher quality and environmental friendly, which would be beneficial to not only mainland but also Hong Kong.
For your suggestion towards our video, I would like to explain the reason why we not show how the China Environmental Labelling works, Firstly, we would like to control the time of the video, the main target of the video is make people realize how terrible the environmental problems are, if the video is too long, the audiences will feel boring, and don’t want to watch it anymore. Secondly, actually we try to attract the audience interested in the China Environmental Labelling, so we try our best to show products as much as we can, in our opinion, if the audience interested in one of the products which have the China Environmental Labelling, they would like to find some useful information by themselves, and the detail have been shown in the project, lastly, the China Environmental Labeling are mainly used in China, However, the firm in other counties can also apply for this label if they want, and the China Environmental Labelling also be accepted by many country such as EU and USA because they share the same approval standards(ISO14020).
At last, thank you very much for watching our video of China Environmental Labeling, we want to say that your comment is really practical and suggested. Your approval gives us a huge encouragement since we have spent a lot of time in designing and produce this video. According to your suggestion, we notice that it is indeed too simple to understand how the label works for the audiences in their first contact with this ecological label. We pay more attention in how to awake audience’s sense of environmental protection so that ignore to explain the part of how it works. What’s more, thanks for sharing the information of the Green Council. The activities of local organizations give us an inspiration to advertise China Environmental Labeling in Hong Kong.
